Newspaper traditional marketing illustration by gOrange If you have the budget to share your campaigns in magazines and prime time TV, your money could be well spent. However, traditional marketing still very much has a place in a consumer’s day to day life. With the rise of social media, traditional marketing is often undervalued by marketers. Let’s get to the specifics and define the differences between digital marketing and traditional marketing and their pros and cons. Modern digital marketing by Guiness via Marketing Week Perfectly trendy and sharable Instagram fodder. The result was a visually stunning and impactful social media campaign about Compton cowboys caring for their horses in California. The videos were specifically targeted to the audiences they had in mind.
Rather than just reformatting their TV commercials, they filmed their campaigns as social first videos by composing the shots specifically with both Facebook and Instagram in mind. In order to reach a broader and younger audience, Guinness recently expanded their digital marketing horizons by making video content specifically for Facebook and Instagram. However, even with this legendary status, Guinness still have to move with the times and incorporate digital marketing into their strategy so that they don’t miss out on some huge marketing opportunities. Over 20 years later, Guinness’ classic 1999 ‘Surfer’ campaign is still one of the best TV commercials of all time. Their TV commercials are infamous because of their unique and powerful cinematography. Both play an important role in a marketing strategy, but they are each elevated when used in unison. In 2020, digital marketing is the yin to traditional marketing’s yang. The key to a great marketing campaign is to find the right balance between traditional and digital.
Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel. Using the internet for several hours each day is a normal part of most people’s day to day life. If you are google searching holiday ideas for your next weekend getaway, the chances are that soon after you will see a tailored sponsored ad from Sky Scanner. Tempting holiday Instagram ad via Sky Scanner Digital marketing uses every touch point of your daily use of the internet to reach you. In the same token, digital marketing is just as important as traditional if not even more so. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind. The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory. Traditional marketing still plays an important role in people’s lives with the ever growing need to step out of the digital world. Of course traditional marketing doesn’t mean it’s old fashioned. Iconic Rolling Stone cover of Lizzo via Rolling Stone While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. traditional marketing: what’s the difference?
A classic magazine cover design by FuturisticBug Digital marketing vs.